So your thinking about making a flyer, that’s great but let’s go through a few things that might help you get what you want our of your printed flyer. Now some of the things I will cover will apply to some of your printed flyers and some of the things won’t, it’s up to you to think about your own flyer and deduct what applies and what doesn’t. Now there is only one thing worse than seeing a great looking printed flyer that doesn’t serve its purpose well enough to function and that’s seeing and ugly printed flyer that also doesn’t serve its function. What I’m saying is there are two primary elements that both need to work in synergy when it comes to printed flyers. One is the design and when I say design I mean the look and feel of your printed flyer and the other is its functional elements, such as dates, times, names and other info. Now a flyer has to grab people, I mean who would design a flyer with the sole aim of people looking past it, no one I don’t think. So you need your flyer to grab people, you want it to grab and hold them long enough they can take in some of the information on the flyer if not all of it.
Now let’s go through some of the elements you may need on your printed flyer depending on your aim and its purpose:
1. What is the primary information you need people to see at a glance when they look at your printed flyer? This may sound simple but a lot of people think of the information aspect of their flyer after they have already started laying the flyer out and this can mean things get crammed and jammed in.
2. Will your flyer need an area that can be written on? E.g Gig dates or other info. It’s important to work around this and not try to place last as once again you might find you have no room for this element after you have already mocked the flyer up.
3. How far away from the flyer will people be when they are viewing it? Some flyers are designed to be hand held while other flyers are for walls. It’s important to take this into consideration from the start so you have an idea of what size fonts should be to be as effective as possible.
4. Is your flyer black & white or colour? A colour flyer is for the most part a lot easier to get a hard hitting flyer while a black and white flyer needs more consideration most of the time, not always. If your flyer is black and white be sure to check that your fonts done get lost in the back ground image, this happens on black and white flyers more often then colour flyers.
5. What size is your flyer? Depending on whether your flyer is designed for hand held or wall you will need to work out what size it needs to be, this may seem obvious but if you are having a hard time fitting all your content in on the size you have selected then consider moving up to a larger flyer as its better to have a nice balanced flyer then a crammed one.
Online Flyer Printing
Online Flyer Printing
